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The website sl.sportsdirect.com had the following on the homepage, "Bi raje nakupovali na naši." We analyzed that the website said " Že prej ste nakupovali na naši." It also stated " Bi radi šli na našo. Osvežite svojo spomladansko tekaško opremo z našo široko ponudbo tekaških športnih copat, tekaških oblačil in dodatkov iz Karrimorja. Ponosni smo na svojo specializiranost v nogometu, zato se danes ponašamo z eno največjih ponudb nogometne opreme na spletu. Poiščite pravo opremo zase sem. Velike šotore, spalne vreče in opremo za kampiranje." The header had Sports shop as the highest ranking search term. This keyword was followed by sport shop, trainers, and football boots which isn't as urgent as Sports shop. The other words they used was gym kit. fitness equipment is also included but could not be seen by search crawlers.